Industry: Non-Profit/Fundraising Product: Custom Pewter Ornament and Holiday Card Objective: Raising funds to renovate a church Strategy & Execution: The promotion took place in the month of December during all the Christmas festivities. To encourage people to attend and learn about the history of the church and the importance it brought to the community, the church advertised an open house through the public newspaper.… Read more →
Tag: promotion
A Complete Package for Attendees
Name: Windjammer Tote Product Use: Trade Shows Industry: Computers & Electronics Promotion: A high-tech company sought a budget-friendly item with a nautical theme for its annual convention in San Francisco. The Windjammer Tote was selected and filled with a towel, local map, and snacks for each participant. Echoing the company’s colors, the bags were perfect for toting while on the beach, boating and as… Read more →
Welcome Back Gift for Customers
Grill Apron Kit Industry: Services Product use: Brand Awareness Promotion: This unique Apron Kit was given out to patrons of a recently renovated BBQ rib restaurant. The first 100 customers received the item, along with homemade barbecue sauce, cornbread mix, and a package of spice rub, which enhanced the “welcome back” atmosphere the restaurant was aiming for. Case study provided by… Read more →
Welcome Summer with Employee Sales Goals
Description: Sunglasses and Sunglasses Case Industry: Coffee Shop What it was purchased for: Summer is a big opportunity for coffee chains to sell frozen drinks. Part of an employee reward during a promotion for a few new frozen drinks needed to include a giveaway. Fun sunglasses in a bright case were chosen as the perfect gift. How was it distributed: A prize pack… Read more →
Reenergize Business with a Customized Candy Item
Challenge: In the heart of Times Square is the Westin New York; one of the crown jewels in the hotel franchise’s collection. The prestigious hotel has won numerous awards and is consistently on the cutting edge of trends in the hotel industry. Business at this location has always been steady, but the Westin New York wanted to benefit from using… Read more →
Increase Booth Traffic
Client: Automotive Parts Supplier Challenge: Increase attendance at tradeshow booth and create better database for future communications. Solution: Provide custom cap to attendees that included a tear-off discount coupon for visiting the booth and completing a short questionnaire. Result: 42% increase in booth traffic over previous events and 33% increase in orders placed within one week of show. Case study… Read more →
Weber’s Front Row Bar & Grill Menu Redesign
Problem Weber’s Front Row Bar & Grill needed to revamp the look of their menu to highlight their new items and to promote their business. Solution Lipic’s created a custom menu design that coordinated with their sports bar theme and was carried through to the website and the take out menu. Results The patrons of Weber’s Front Row were not… Read more →
MidAmerica Airport Presentation Promotion
Problem MidAmerica Airport needed a way to transport a presentation to their international exporting/importing clients. They needed something that could help sell themselves as a freight hub while also keeping their name fresh in their customer’s minds. Solution Lipic’s suggested a USB drive to transport the presentation and a lanyard to keep it handy. Results The Airport was thrilled with… Read more →
Nidec Branded Merchandise
Challenge With Nidec’s buyout of Emerson Motors, the St. Louis headquarters needed to engage all of their associates on the new team. Solution Lipic’s worked directly with the marketing department of Nidec to develop T-shirts, polo shirts, lanyards, mugs and planners within very strict branding guidelines. Results Nidec associates are engaged and their teamwork is establishing a new name as… Read more →
Eagle Bank Direct Mail Campaign
Challenge Eagle Bank needed a way to communicate announcements and upcoming specials to their clients on a timely basis. Solution In order to free up Eagle Bank’s time, Lipic’s took over the printing, mail merge and fulfillment of Eagle Bank-designed items. Results This now allows Eagle Bank to focus on serving their clients, while Lipic’s executes their marketing. Read more →