Challenge: The challenge was to generate more business toward local retail stores of an internationally known mobile phone company. Verizon Wireless may be the country’s leading cell phone provider with an exceptionally strong brand identity, but this doesn’t mean that all divisions of their business are thriving. In particular, local retail stores of eminent companies can often suffer in certain areas because… Read more →
Tag: engagement
Fun Idea to Drive Traffic for Trade Shows
Organization: Health Care Organization Product Featured: Cotton Water Bottle Strap Goal of Promotion: Driving Traffic to Trade Show Booth Description: A company sent a pre-show mailer with a water bottle strap to all registered trade show attendees. The water bottle straps were all individually numbered. They were asked to bring them to the show for a bottle of water and… Read more →
Engage Clients to Prep for Winter
Challenge: Winter is knocking at our door, and it’s important to be prepared when severe weather arrives. A hardware store wanted to remind their customers to prepare for the upcoming winter months in advance and not wait until the first snow to fall. Solution: The Hardware store gave out the unique Ice Scraper Glove with their logo, address and phone… Read more →
Gender-Neutral Incentive gift
Description: Auto Safety Kit Industry: Banking Use: A gift that was gender-neutral, useful, could be branded and had a high-perceived value. How was it distributed: A bank needed new ideas for an incentive gift to give to new depositors who opened a new account at the bank for over $1,000.00. They were looking for an item that would be useful and a gift that would have a… Read more →
Worldwide Customer Appreciation Gift
Objective A worldwide corporation wanted to show appreciation to their top customers for providing them with their business. They wanted to give each recipient a recognition gift that would be practical and demonstrate their gratitude. Strategy The corporation identified their top 50 customers throughout the world. They selected the crystal Clipped Globe, and hand etched their logo with the tag line: “We think the… Read more →
What Employee Engagement is Not
Many people keep asking themselves, what is employee engagement. At times this can be very confusing, to help clear that up here are a few things employee engagement is not. Employee Engagement does not mean employee happiness. Someone might be happy at work, but that does not necessarily mean they are working hard, productively on behalf of the organization. While… Read more →
New Steps for Customer Engagement
Technology has taken over our world and therefore we have to adapt as businesses and conform to the new rules of the way. For companies engaging customers has changed as well, instead of focusing on ‘touch points” in marketing and sales processes, we are using social technologies to form meaningful, ongoing relationships, often through social channels. It seems that social… Read more →
Employee Engagement & the Supervisor’s Impact
Being a supervisor in a small business, fostering a team of energized, committed employees is at the top of your list of goals. Nothing is more important to your company’s performance than having an engaged workforce. Employee engagement is the key driver to increase productivity, innovation, retention and competitive advantage. The actions of an employee’s direct supervisor have a crucial… Read more →
How to Spot Negative Employee Engagement
If we’re lucky enough to hire the best people, most of our employees start off engaged and enthusiastic about life at their new company. Many factors can contribute to them keeping that attitude, but many factors can also lead to opposite results. If you get the feeling your previously engaged employees are fading, here are a few signs to help… Read more →
5 Tips for Non-Profits to Engage Online
It can sometimes be a big challenge dealing with social media when there are more important things to deal with concerning your non-profit. Raising money, thanking donors and keeping the wheels on the bus can take up quite a bit of your day. However, fostering an online relationship is becoming just as important as face-to-face relationships. Especially with the shift… Read more →