Challenge: The Ronald McDonald House is an organization that provides assistance for seriously ill or injured children who must travel far distances for specialized care. One of their most important revenue streams are nonprofit organizations that take many hours out of their busy days to help out the charity. The Ronald McDonald House wanted to do something special for some select non-profits that… Read more →
Author: Steve Lipic
Fuel Your Customers and Increase Traffic
Fact: everyone loves free food. And with specially packaged treat bags, you can offer different fillings to suit anyone. These items are great for youth oriented, low-cost, and highly valued promotions. Challenge: A ski resort noticed that its early morning sessions had become their slowest part of the day. Usually this is prime time for skiers and snowboarders to hit the… Read more →
Wanna Make Your Employees’ Jobs Easier?
Industry: Medical Objective: Ease the Nurse’s work load End User: Hospital patients Detail: A hospital in Georgia wanted a means to prevent nurses from continuing to provide glasses of water to patients throughout the night. The suggested solution was a glow-in-the-dark stadium cup. When the lights went out in the patient’s room, the cup would glow, thus allowing the patient to see the cup when they… Read more →
Thank Customers for Stopping By
Challenge: The challenge was to generate more business toward local retail stores of an internationally known mobile phone company. Verizon Wireless may be the country’s leading cell phone provider with an exceptionally strong brand identity, but this doesn’t mean that all divisions of their business are thriving. In particular, local retail stores of eminent companies can often suffer in certain areas because… Read more →
Reward Employees with a Little Competition
With the New Year comes new products, and companies want their employees to be up to date on everything they have to offer. They want their employees to become as familiar with the new products as they are with the existing ones. Challenge: Promote internal education on new products and services to employees as part of their training. Solution: Over… Read more →
Fun Idea to Drive Traffic for Trade Shows
Organization: Health Care Organization Product Featured: Cotton Water Bottle Strap Goal of Promotion: Driving Traffic to Trade Show Booth Description: A company sent a pre-show mailer with a water bottle strap to all registered trade show attendees. The water bottle straps were all individually numbered. They were asked to bring them to the show for a bottle of water and… Read more →
Reward Employees for Meeting Safety Goals
Objective A large manufacturing company wanted to reward its employees for meeting their safety goal set at the beginning of the year. Strategy The company wanted to offer the employees something they could use and show off. While most consider the environment in a manufacturing plant to be unpolished, they opted for a nice leather jacket to counteract those thoughts. For the… Read more →
Keep Your Customers Smiling
Description: Set of 4 Measuring Cups Industry: Casino Use: A Casino wanted to spice up a “normal giveaway” with some kind of theme. They had come to the realization that they were spending hundreds of thousands of dollars on giveaways with no theme and were wondering if they had any impact at all on driving people to the casino. They started with “Now You’re… Read more →
Honor Your Retirees
Objective A large trucking company wanted to recognize a retiring employee for 30 years of dedicated service to the company. Strategy The trucking company wanted to honor the retiree with a symbol of achievement as well as a memorable experience. They decided to honor the truck driver with the elegant crystal Vector Clock and an all-expense paid trip to Mexico. The Vector… Read more →
Engage Clients to Prep for Winter
Challenge: Winter is knocking at our door, and it’s important to be prepared when severe weather arrives. A hardware store wanted to remind their customers to prepare for the upcoming winter months in advance and not wait until the first snow to fall. Solution: The Hardware store gave out the unique Ice Scraper Glove with their logo, address and phone… Read more →