Objective: Promote Volunteer Participation for the Holiday Season

Strategy: Neiman Marcus Christmas Parade is a nationally televised yearly event made possible by many volunteers. Pins are presented to each volunteer as appreciation gifts as well as incentive for the next year’s participation. Each year a different theme is used to keep this promotion effective and interesting and this strategy has proven to be a huge success. Now these pins have become collectors’ pieces and volunteers wear them to subsequent parades.

Case study provided by EMT, a partner of Lipic’s.

Custom Holiday Pins