With the New Year getting close, it means its time for Tradeshows. Tradeshow season is right around the corner and its time to start thinking about what you can do to drive traffic to your booth. Think out of the box and something that can be useful so that attendees constantly have you on their mind. With all the new… Read more →
Tag: trade show
A Complete Package for Attendees
Name: Windjammer Tote Product Use: Trade Shows Industry: Computers & Electronics Promotion: A high-tech company sought a budget-friendly item with a nautical theme for its annual convention in San Francisco. The Windjammer Tote was selected and filled with a towel, local map, and snacks for each participant. Echoing the company’s colors, the bags were perfect for toting while on the beach, boating and as… Read more →
Boost Website Traffic
Challenge: A software company was looking to increase volume on their newly designed website that introduced the company’s newest products. After an extensive overhaul, the company needed a way to reclaim the customers that had previously dismissed their site as unusable, as well as drive new clientele to the site. Solution: The company decided that the product should be sleek and… Read more →
Maximize Trade Show Traffic
Industry Category: Trade Show Giveaway/ Traffic Builder Objective: Classify and facilitate attendance into nightly event and generate traffic to trade show booth. Strategy & Execution: As a trade show booth traffic generator, the attendee had to pick up their laser engraved colored dog tag at the supplier booth sponsoring the event to allow attendance into the evening function. A red colored dog tag… Read more →
Fun Idea to Drive Traffic for Trade Shows
Organization: Health Care Organization Product Featured: Cotton Water Bottle Strap Goal of Promotion: Driving Traffic to Trade Show Booth Description: A company sent a pre-show mailer with a water bottle strap to all registered trade show attendees. The water bottle straps were all individually numbered. They were asked to bring them to the show for a bottle of water and… Read more →
Increase Booth Traffic
Client: Automotive Parts Supplier Challenge: Increase attendance at tradeshow booth and create better database for future communications. Solution: Provide custom cap to attendees that included a tear-off discount coupon for visiting the booth and completing a short questionnaire. Result: 42% increase in booth traffic over previous events and 33% increase in orders placed within one week of show. Case study… Read more →
WUSTL Recruiting Displays & Accessories
Challenge The Division of Biology & Biomedical Sciences at Washington University in St. Louis needed to have an updated exhibit to display at recruiting fairs across the country. Requirements were that the exhibit flow from existing marketing materials and be flexible to the ever changing course offerings in the department. Solution Lipic’s designed and developed the graphics for an exhibit… Read more →