Product Use: Generate Sales Leads & Responses Industry: Education Promotion: Cheerleaders and football players from a local high school decided on the Performance Blanket Tote to help raise funds for a new canteen near the football field. Local businesses helped to sponsor the fundraiser, and the totes were decorated with the school logo on one side and business sponsors’ logos on the other.… Read more →
Tag: engagement
How a Puppy Can Teach Us to Recognize
My wife Traci and I have always enjoyed dogs, and we just rescued our third puppy in the spring to replace our beloved Lilly who passed in the winter. However, just because we enjoy dogs, does not mean that we actually know how to train them very well. Oh, they eventually learn what they are supposed to do and especially… Read more →
Why is Engagement Different for Non-Profit Organizations?
This question actually comes up quite a bit. The quick and easy answer? Because for-profit and non-profit organizations are different. For-profit organizations often need to engage their employees and clients around their products, whereas non-profits have employees, clients, volunteers and donors that are typically very passionate about their goal. So what is so hard about this? If they are already… Read more →
5 Rules for Client Engagement
When you go to work every day, your thoughts should be about communicating and nurturing relationships with your clients, not the bottom line. While turning a profit is important to everyone, engaging your clients in positive ways will have a much better return on investment. Keep the mindset of a can-do attitude, along with the five rules below, and you… Read more →
Emerson Hermetic Motor Patent Recognition Wall
Challenge Emerson Hermetic Motor is proud of its engineers and their accomplishments. So much so that they wanted to put up a recognition wall honoring each patent filed by an employee. Solution Lipic’s created two different plaques for the honorees. One lists out each individual patent, the date and the engineer that filed. The other is reserved for only those… Read more →
Adjusting Traditional Strategies for Non-Profits
In a tough economy and massive shift in demographics, non-profits need to adjust their traditional approaches. In a recent study by Achieve and Johnson Grossnickle and Associates, they surveyed 2,200 people between the ages of 20 and 40 across the U.S. asking about their giving habits and engagement preferences. Asking the key questions on how they want to be asked,… Read more →
3 Steps to Increase Client Engagement
For obvious reasons, keeping your clients engaged is a pretty big deal. Increased profits, referrals and retention rate are just a few of the positives to come from engagement. But, it’s not always an easy process to figure out. Try this three-step program to help you get started. 1. Measuring Relationships Take the time to really measure your clients’ experiences… Read more →
Shape Your Non-Profit Strategy
Asking people to donate money is never easy. Especially when those donors are young and just making their way into the world. But, non-profit organizations depend on donations from every generation to function and fund their cause. So, if you’re struggling to engage your younger donors, here are some steps to get you one step closer to your goals. 1.… Read more →
Four Key Enablers to Employee Engagement
As we’ve pointed out before, employee engagement can be a tricky business. However, if you create the right environment for engagement to flourish in the workplace, then you’re one step closer to a unified workforce. Check out these four steps to see if you’re on the right path. 1. Create a strategic narrative. Where are you? Where have you been?… Read more →
Four Ps for Client Engagement
Even though the economy has started to bounce back, marketing budgets are still one of the things companies are keeping a tight leash on. So, we have to be creative when it comes to holding on to our current customers, as well as going after potential leads. Using traditional methods, mixed with the four Ps below, can enhance your client… Read more →