Technology has taken over our world and therefore we have to adapt as businesses and conform to the new rules of the way. For companies engaging customers has changed as well, instead of focusing on ‘touch points” in marketing and sales processes, we are using social technologies to form meaningful, ongoing relationships, often through social channels. It seems that social… Read more →
Tag: client
5 Rules for Client Engagement
When you go to work every day, your thoughts should be about communicating and nurturing relationships with your clients, not the bottom line. While turning a profit is important to everyone, engaging your clients in positive ways will have a much better return on investment. Keep the mindset of a can-do attitude, along with the five rules below, and you… Read more →
3 Steps to Increase Client Engagement
For obvious reasons, keeping your clients engaged is a pretty big deal. Increased profits, referrals and retention rate are just a few of the positives to come from engagement. But, it’s not always an easy process to figure out. Try this three-step program to help you get started. 1. Measuring Relationships Take the time to really measure your clients’ experiences… Read more →
Four Ps for Client Engagement
Even though the economy has started to bounce back, marketing budgets are still one of the things companies are keeping a tight leash on. So, we have to be creative when it comes to holding on to our current customers, as well as going after potential leads. Using traditional methods, mixed with the four Ps below, can enhance your client… Read more →
Rewarding New Clients
Objective A large insurance agency noticed a slowing growth rate in the number of life insurance renewals. Typically, the renewal rate accounted for over 50% of the company’s annual revenue; however the rate had dropped to 47 percent. Strategy The company devised a strategy to reward new life insurance clients and increase the number of referrals from those new clients.… Read more →
Closing Gift for Mortgage Loans
Product Use: Business Gifts Industry: Finance Promotion: A large financial institution selected the All Purpose Tool Bag as a closing gift for new mortgage loans, loan refinancing and home equity loans. The bag was large enough to accommodate the legal-sized closing documents, and made a very useful gift for keeping home improvement projects organized. Case study provided by Gemline, a partner of Lipic’s. Read more →
Saint Louis Zoo Custom Sticker Sheets
Problem The Saint Louis Zoo needed some updated items to give to teachers as a gift to students in classrooms. These students are learning about animals at the Zoo, including how to adopt one. Solution Lipic’s worked in conjunction with Zoo photographers and designed a sticker sheet using photos of actual Saint Louis Zoo animals. The ability to get multiple… Read more →