Name: Vertex Amenity Case Product Use: Generate Sales Leads & Responses Industry: Services Promotion: A must-have for frequent fliers, the Vertex Amenity Case was deemed a solid fit for an airline promotion aimed at high mileage travelers. The amenity case, featuring mirror, waterproof zippered pocket, mesh pockets and a sturdy hanger, also included a special card offering exclusive on-line access to travel buys with… Read more →
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Fresh Idea for Fan Appreciation
Description: Custom Car Window Clings Industry: Sports Use: The Pittsburgh Penguins of the National Hockey League wanted a giveaway for its fans. They were getting tired of all the usual giveaways and wanted something fresh to give their fans to show their appreciation. Having seen all the cars around town decorated with different window clings showing off team pride, they decided to create Pittsburgh… Read more →
Grand Opening Giveaway
Swirl Grocery Tote Industry: Retail Product use: Generate Sales Leads & Responses Promotion: A specialty food shop was looking for an under $5 customer giveaway for the grand opening of their new store location. This fun and colorful grocery tote was handed out to the first 200 customers who made a purchase over $50, and included discount coupons to help encourage… Read more →
Generate Buzz for New Products
Description: Custom Imprint – Malibu Sunglasses Industry: Food/Beverage What it was purchased for: A major tea company was trying to create mass buzz over their 3 new tea flavors being introduced at a large outdoor tradeshow event. They wanted something with impact that people would not only wear while on site, but also take with them and wear to promote their brand after… Read more →
Welcome Back Gift for Customers
Grill Apron Kit Industry: Services Product use: Brand Awareness Promotion: This unique Apron Kit was given out to patrons of a recently renovated BBQ rib restaurant. The first 100 customers received the item, along with homemade barbecue sauce, cornbread mix, and a package of spice rub, which enhanced the “welcome back” atmosphere the restaurant was aiming for. Case study provided by… Read more →
Reward Clients for Being Healthy & Reaching Goals
Industry: Health & Fitness End User: Curves for Women Objective of promotion: Curves wanted to provide incentives to members for reaching specific weight loss goals or for referring friends for future memberships. How was the product used? The corporate office chose the Workout Towel as the incentive giveaway product. Whenever a club member reached a specified goal, she was given a towel and water… Read more →
Raise Fan Awareness for a New Brand
Objective: Introduce New Team Name & Logo Strategy: A Kansas City professional indoor soccer team had its name changed from Attack to Comets. 5,000 lapel pins with the team’s new emblem were ordered as a giveaway to all the fans on the opening night of the new season. This promotion and the Comets’ victory assured remembrance of the team’s new name and… Read more →
Entice Members to Come Back
Description: 18 Oz. Cabana Bottle Industry: Hotel What it was purchased for: A newly reopened resort was trying to entice members to come back and try them again after their renovations. How was it distributed: For the first drink they purchased at the new poolside tiki bar, they received a free Cabana Bottle as a souvenir. Each time they come back for the first… Read more →
Show Customers you Care while Promoting a New Service
Challenge: A pharmacy chain with locations all across the country had maintained strong earnings throughout this nationwide dip in our economy, and they wanted to reward their customers. They also wanted to promote a new service being offered at their stores – providing customers with a drive-thru option. Solution: After some discussion, the team decided to use dental floss as the promotion.… Read more →
Roll out the Red Carpet Treatment for Clients
Industry: Healthcare Objective of promotion: A Healthcare Clinic specializing in comprehensive physicals wanted to add greater value to their experience. Since the physicals were not inexpensive, the clinic wanted to provide something that would have long-lasting impact and appeal to both men and women. How was the product used? Upon completion of the physical, each patient was given a Tone on Tone Signature Heavyweight… Read more →