Organization: Travel Agency Product Featured: Neck Wallet Goal of Promotion: To help keep travelers organized Description of Case History: A travel agency wanted to provide something for customers to keep their tickets, passports, and other vouchers together. The agency gave all travelers a neck wallet with their documents enclosed. It featured zippered compartments for their documents, identification, and money. This helped the tour participants… Read more →
Tag: client
A Complete Package for Attendees
Name: Windjammer Tote Product Use: Trade Shows Industry: Computers & Electronics Promotion: A high-tech company sought a budget-friendly item with a nautical theme for its annual convention in San Francisco. The Windjammer Tote was selected and filled with a towel, local map, and snacks for each participant. Echoing the company’s colors, the bags were perfect for toting while on the beach, boating and as… Read more →
Commemorate a Milestone
Industry Recreational Vehicles Challenge A world-wide manufacturer of recreational vehicles wanted to celebrate the accomplishment of attaining $2-billion in sales. All sponsors and major clients were to receive a special gift that would commemorate the milestone. The client liked the idea of using a $2-dollar bill to represent the $2-billion milestone and thought it would be attractive if embedded in… Read more →
Client Thank You Gifts
Pisa Tower Spinning Clock Business: Financial Institution Objective: Thank You Gift Solution: A large financial institution wanted to provide 9,000 of its customers with a thank you gift. The client wanted its brand positioned in front of their customers with a subtle reminder. They selected the Pisa Tower Spinning Clock in satin chrome. Their one-color logo was incorporated onto the clock face. In… Read more →
Stay Visible Year Round
Ice Cream Hits Year-Round Campaign Cold Stone Creamery, a retail outlet specializing in hand-made ice cream creations, wanted to show their appreciation to Chicago-area consumers, so they gave away MousePaper® Calendar mouse pads at the beginning of the year. Cold Stone Creamery was able to feature different menu items and coupons on each new month of the mouse pad, which was… Read more →
Score Big With Childrens’ Savings
Credit Union Scores Big With Childrens’ Savings A credit union gave children reusable clear printed measuring cups with bank slot lids to use as piggy banks. The credit union also had the option of printing measuring lines on the cup if they decided to help the kids keep tabs of their milestones. The piggy banks encouraged children to save and gave them incentive to… Read more →
A Knife With a Distinctive Touch
Industry Hunting and Fishing Challenge The publisher of a hunting & fishing magazine wanted to offer its new subscribers a unique hunting knife with a wood finish handle made in the shape of a plume. As the knives were to be mass produced by injection molding, the client wanted to reduce the possibility of error by creating a prototype in… Read more →
Think Inside the Block
Industry Oil & Gas Challenge A pipeline company was looking to showcase 6 different types of oil. They wanted the oil displayed in a way that would make it impossible for the recipients to open the containers that would hold the oil. They also wanted an easy way to differentiate the different types of oils coming from various places in… Read more →
Commemorative Award Stand for VIPs
Industry International Football Organization Challenge At the close of the 2010 South African World Cup competition, a football organization wanted a piece that would not only convey the colorful energy of the game, but one that would serve as showcase for an actual ball used in competition. It was necessary that the final product be high-end and suitable for display… Read more →
Promote a New Amenity
Industry: Healthcare Objective of promotion: A University Hospital Health System opened a newly dedicated joint replacement center. With the new center, a number of patient amenities were introduced. The spa package was a major part of the overall “amenity” package extended to the new patients. How was the product used? Packages were individually given to patients. What was the result? The program was… Read more →