The principles of engaging your customers are the same as being a good friend. Treat your clients like you treat your friends, and you’ll reap the rewards. But, do you know how to do that? Be Selfless – You have to be there when they need you, not just when it benefits you. Your clients’ satisfaction should always be on your… Read more →
Category: Client Engagement
New Steps for Customer Engagement
Technology has taken over our world and therefore we have to adapt as businesses and conform to the new rules of the way. For companies engaging customers has changed as well, instead of focusing on ‘touch points” in marketing and sales processes, we are using social technologies to form meaningful, ongoing relationships, often through social channels. It seems that social… Read more →
Blanket Totes to Generate Sales
Product Use: Generate Sales Leads & Responses Industry: Education Promotion: Cheerleaders and football players from a local high school decided on the Performance Blanket Tote to help raise funds for a new canteen near the football field. Local businesses helped to sponsor the fundraiser, and the totes were decorated with the school logo on one side and business sponsors’ logos on the other.… Read more →
5 Rules for Client Engagement
When you go to work every day, your thoughts should be about communicating and nurturing relationships with your clients, not the bottom line. While turning a profit is important to everyone, engaging your clients in positive ways will have a much better return on investment. Keep the mindset of a can-do attitude, along with the five rules below, and you… Read more →
3 Steps to Increase Client Engagement
For obvious reasons, keeping your clients engaged is a pretty big deal. Increased profits, referrals and retention rate are just a few of the positives to come from engagement. But, it’s not always an easy process to figure out. Try this three-step program to help you get started. 1. Measuring Relationships Take the time to really measure your clients’ experiences… Read more →
Schnucks Check Lane Selling Promo
Challenge Schnucks partners with many great companies. And these companies wanted a way to advertise their new products to Schnucks patrons. Solution Lipic’s produces buttons or badge ribbons that Schnucks employees wear to maximize the new product’s visibility. In addition, Lipic’s takes care of fulfilling these items for each individual store, along with flyers announcing the great product features. Results… Read more →
Four Ps for Client Engagement
Even though the economy has started to bounce back, marketing budgets are still one of the things companies are keeping a tight leash on. So, we have to be creative when it comes to holding on to our current customers, as well as going after potential leads. Using traditional methods, mixed with the four Ps below, can enhance your client… Read more →
Branded Caps used to Drive Customer Service
Client: International Construction Materials Supplier Challenge: Management team wanted greater exposure of their brand among construction companies to drive a new customer service initiative for on-time delivery of product to sites. Solution: Distribution outlets were given quantities of caps bearing the corporate logo and message to be handed out at all sites utilizing specific products. Result: Initial quantity of 5000… Read more →
To Engage your Clients, Start with your Employees
Satisfied customers. Adoring clients. Raging fans of your brand. That’s what every business wants, isn’t it? However, we can’t all be the Apples of the world and realize that this can be more difficult than it sounds. In fact, if you are like most businesses, you would just like clients who will give you a testimonial and a couple of… Read more →
Marketing for Water Conservation
The first half of 2012 has been one of the hottest on record. And the lack of rain hasn’t helped us out either. So, when we heard about this marketing plan to conserve water in New York, we wanted to pass it along. It just goes to show how the power of well-placed marketing can not only attribute to cost… Read more →