Description: Auto Safety Kit Industry: Banking Use: A gift that was gender-neutral, useful, could be branded and had a high-perceived value. How was it distributed: A bank needed new ideas for an incentive gift to give to new depositors who opened a new account at the bank for over $1,000.00. They were looking for an item that would be useful and a gift that would have a… Read more →
Category: Client Engagement
Effectively Increase Attendance
Description: Two-Tone Malibu Sunglasses Industry: Sports Use: A major sports team was having difficulty keeping attendance up at weeknight games. To increase foot traffic, they decided to do special giveaways one night each week, and featured the Two-Tone Malibu sunglasses on one of these nights. The giveaway was promoted through the team’s website and the local sports station. How it was distributed: The sunglasses… Read more →
Worldwide Customer Appreciation Gift
Objective A worldwide corporation wanted to show appreciation to their top customers for providing them with their business. They wanted to give each recipient a recognition gift that would be practical and demonstrate their gratitude. Strategy The corporation identified their top 50 customers throughout the world. They selected the crystal Clipped Globe, and hand etched their logo with the tag line: “We think the… Read more →
Collapsible Laundry Bag for Increasing Sales
While going green isn’t necessarily a new trend, a major supermarket decided to join in on the craze. By coming up with a unique design and unusual laundry bag, they had customers deciding to go with more environmental products in order to get the gift. In the end its a win-win for both sales and the environment. Product use: Generate Sales Leads &… Read more →
Appreciate Customers with Food Gifts
Gourmet cookies. Crunchy nuts. Decadent chocolates. Quality cheese & sausages. Mouthwatering country ham. It doesn’t matter what the food gift is, your customers will remember it. And in turn, they will remember you. The 4th quarter holiday season is the busiest time of year for food gifts. From hospitals to financial services, insurance to construction companies, banks to law firms,… Read more →
Increase Brand Awareness with Small Rewards
Objective A growing title company wanted to attract new customers with the goal of doubling in size in 24 months. Strategy The marketing department identified a small niche of potential customers located within the city. In order to increase brand awareness, the company decided to target the group of potential customers with a direct mail campaign. The company wanted to… Read more →
Showing Appreciation to Suite Holders
Objective The National Hockey League (NHL) wanted to provide a special recognition gift for the 130 suite holders of the new NHL hockey team – the Minnesota Wild. The recognition gift needed to directly symbolize hockey and have a high-perceived value. Strategy Crystal D created a regulation-size, clear crystal Hockey Puck on Black Base. The award emulated the look and… Read more →
Weak Links in the Customer Engagement Cycle
The Customer Engagement Cycle of Awareness, Acquisition, Satisfaction, Conversion, Retention and Referral plays a central role in most marketing strategies. However, two of these don’t get the attention they should. Let’s start with the four areas that are the most understood first. Awareness: This is basically putting your brand out there. If no one knows who you are, you can’t… Read more →
City of Crestwood & Fire Safety Month
October is Fire Prevention Month. The history of National Fire Prevention Month comes from the Great Chicago Fire in October 1871 that killed hundreds and destroyed about 3.3 square miles. Today we use October to not only educate everyone on fire safety, but to prepare people in the event of a fire. Challenge The City of Crestwood not only wanted to… Read more →
6 High Impact Customer Engagement Ideas
More than likely, your customers can get the product you’re selling from any number of competitors. To keep them coming back for more, you need to engage them and leave them saying that you’re the best. So, how do you do that? 1. Stand in Their Shoes Call your office number, check out your website, submit an inquiry form, comment… Read more →