Description: Custom Cap Industry: Sports What it was purchased for: A major national racing event was looking for giveaways to hand out to folks in suites and VIP sponsors. They wanted to stay under $3, but have a fully custom product their fans would enjoy. How was it distributed: Full custom caps were left in the suites of the attendees and sponsors. They were… Read more →
Category: Client Engagement
Maximize Trade Show Traffic
Industry Category: Trade Show Giveaway/ Traffic Builder Objective: Classify and facilitate attendance into nightly event and generate traffic to trade show booth. Strategy & Execution: As a trade show booth traffic generator, the attendee had to pick up their laser engraved colored dog tag at the supplier booth sponsoring the event to allow attendance into the evening function. A red colored dog tag… Read more →
Reward Clients for Being Healthy & Reaching Goals
Industry: Health & Fitness End User: Curves for Women Objective of promotion: Curves wanted to provide incentives to members for reaching specific weight loss goals or for referring friends for future memberships. How was the product used? The corporate office chose the Workout Towel as the incentive giveaway product. Whenever a club member reached a specified goal, she was given a towel and water… Read more →
Raise Fan Awareness for a New Brand
Objective: Introduce New Team Name & Logo Strategy: A Kansas City professional indoor soccer team had its name changed from Attack to Comets. 5,000 lapel pins with the team’s new emblem were ordered as a giveaway to all the fans on the opening night of the new season. This promotion and the Comets’ victory assured remembrance of the team’s new name and… Read more →
Show Advertisers your Appreciation
Description: 10 Oz. Aztec Spooner Mug Industry: Coupon Distribution What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers. How was it distributed: These spooner mugs were filled with goodies like candies and cocoa and sent out to all advertisers with a thank you note. Result: The thank yous were well received.… Read more →
Convenient and Useful Nurse’s Conference Gift
Product Use: Trade Shows Industry: Healthcare Promotion: The Prospect Vertical Portfolio was a huge hit at a national educational conference for 1,000 nurses. The attendees appreciated the ease of function, organized storage and messenger bag style for carrying literature and personal belongings while at the conference. The portfolio also sports a side mesh water bottle pocket for added convenience. Speakers mentioned how they… Read more →
Entice Members to Come Back
Description: 18 Oz. Cabana Bottle Industry: Hotel What it was purchased for: A newly reopened resort was trying to entice members to come back and try them again after their renovations. How was it distributed: For the first drink they purchased at the new poolside tiki bar, they received a free Cabana Bottle as a souvenir. Each time they come back for the first… Read more →
Show Customers you Care while Promoting a New Service
Challenge: A pharmacy chain with locations all across the country had maintained strong earnings throughout this nationwide dip in our economy, and they wanted to reward their customers. They also wanted to promote a new service being offered at their stores – providing customers with a drive-thru option. Solution: After some discussion, the team decided to use dental floss as the promotion.… Read more →
Stay Organized at Trade Shows and Highlight Sponsors
Use: The Dexter Tote was provided to all attendees at an annual home improvement expo. Each colorful tote conveniently contained a welcome packet, main sponsor’s catalog, local business coupons, free samples, etc. With the tote’s huge 5″ x 12″ imprint area, the main sponsor’s logo and contact information was prominently displayed. In addition to the Dexter Tote, a pen and highlighter… Read more →
Roll out the Red Carpet Treatment for Clients
Industry: Healthcare Objective of promotion: A Healthcare Clinic specializing in comprehensive physicals wanted to add greater value to their experience. Since the physicals were not inexpensive, the clinic wanted to provide something that would have long-lasting impact and appeal to both men and women. How was the product used? Upon completion of the physical, each patient was given a Tone on Tone Signature Heavyweight… Read more →