Even though the economy has started to bounce back, marketing budgets are still one of the things companies are keeping a tight leash on. So, we have to be creative when it comes to holding on to our current customers, as well as going after potential leads. Using traditional methods, mixed with the four Ps below, can enhance your client… Read more →
Air Choice One Web Store/Uniform Program
Challenge Air Choice One wanted a way to outfit their staff while also promoting their small charter airline. Solution Lipic’s created a custom web store portal with items ranging from polo shirts to caps and sweaters to blankets, all logoed with the Air Choice One brand. Employees and customers can go directly to the site to order by credit card,… Read more →
Branded Caps used to Drive Customer Service
Client: International Construction Materials Supplier Challenge: Management team wanted greater exposure of their brand among construction companies to drive a new customer service initiative for on-time delivery of product to sites. Solution: Distribution outlets were given quantities of caps bearing the corporate logo and message to be handed out at all sites utilizing specific products. Result: Initial quantity of 5000… Read more →
Employee Engagement Tools for Managers
So, you want your employees to be engaged in your organization’s growth. But, do your leaders and managers know how to get them there? Ask yourselves these questions to find out. Empowering managers to engage employees: 1. How do your managers acknowledge performance? Do they give their team members clear information on what is expected of them? Do they reward… Read more →
Engaging your Millennial Donors
We found that a recent study by non-profit technology provider, Convio, titled The Next Generation of American Giving, cites that the majority of fundraising targets older donors, but this segment of the population is quickly shrinking. It’s key to start thinking about attracting a new generation of donors. But, how do you do that? 1. First, hop on the social… Read more →
To Engage your Clients, Start with your Employees
Satisfied customers. Adoring clients. Raging fans of your brand. That’s what every business wants, isn’t it? However, we can’t all be the Apples of the world and realize that this can be more difficult than it sounds. In fact, if you are like most businesses, you would just like clients who will give you a testimonial and a couple of… Read more →
Employee Rewards Program Mistakes
Employee rewards programs are a fantastic tool for engaging – but only if you use them effectively. More often than we’d care to think about, companies scrap their entire program because it’s just not working. But, before you do that, make sure you’re not committing one of the following mistakes outlined by Roy Saunderson from Incentive Magazine. Tweaking a few… Read more →
Tips for Recognizing Volunteers
We love volunteers. Most events would never even come together without a talented set of dedicated volunteers. But, just like talented employees, volunteers can get burnt out and feel under-appreciated if not effectively recognized. The people at the HandsOn Network came up with 6 great ways to keep volunteers coming back day after day, year after year. 1. First, be… Read more →
Marketing for Water Conservation
The first half of 2012 has been one of the hottest on record. And the lack of rain hasn’t helped us out either. So, when we heard about this marketing plan to conserve water in New York, we wanted to pass it along. It just goes to show how the power of well-placed marketing can not only attribute to cost… Read more →
Engagement…Where do I Begin?
You want to engage your employees, but the big question is where to begin. The hardest part of any initiative is figuring out how to get started and then mapping out a plan for change. So just dive in and take that scary first step: determining what effect your current programs have. That’s right, the first step towards making progress… Read more →