Gourmet cookies. Crunchy nuts. Decadent chocolates. Quality cheese & sausages. Mouthwatering country ham. It doesn’t matter what the food gift is, your customers will remember it. And in turn, they will remember you. The 4th quarter holiday season is the busiest time of year for food gifts. From hospitals to financial services, insurance to construction companies, banks to law firms,… Read more →
Custom Ladies Messenger Bag for Sales Incentives
Customization is something we take seriously. Let us know exactly what you want and we can make it happen. By teaming up with Gemline Global Solutions, we ensure that customer-specific compliance guidelines are followed and exact product specifications are delivered. Product use: Employee Recognition Industry: Retail Promotion: A major skin care retailer chose this stylish messenger bag as an incentive gift for its… Read more →
Increase Brand Awareness with Small Rewards
Objective A growing title company wanted to attract new customers with the goal of doubling in size in 24 months. Strategy The marketing department identified a small niche of potential customers located within the city. In order to increase brand awareness, the company decided to target the group of potential customers with a direct mail campaign. The company wanted to… Read more →
Recognizing Years of Service
Objective A medium-sized technology company lost 60% of their third-year employees. To increase employee retention, the company established a recognition program for years of service. Strategy Managers decided to reward employees for years one through five and again at years ten and twenty. The company logo resembled an eagle, therefore the company wanted to use an eagle as the symbol… Read more →
Showing Appreciation to Suite Holders
Objective The National Hockey League (NHL) wanted to provide a special recognition gift for the 130 suite holders of the new NHL hockey team – the Minnesota Wild. The recognition gift needed to directly symbolize hockey and have a high-perceived value. Strategy Crystal D created a regulation-size, clear crystal Hockey Puck on Black Base. The award emulated the look and… Read more →
Recognition Increases Morale and Loyalty
Objective As a result of a manufacturing company acquiring a competitor, several employees lost their jobs. To elevate morale and increase loyalty to the remaining employees, management decided to give the employees a recognition gift for Thanksgiving. Strategy The company decided to give the crystal Universal Picture Frame to the remaining 135 employees. The company’s mission statement and logo, as well as… Read more →
Weak Links in the Customer Engagement Cycle
The Customer Engagement Cycle of Awareness, Acquisition, Satisfaction, Conversion, Retention and Referral plays a central role in most marketing strategies. However, two of these don’t get the attention they should. Let’s start with the four areas that are the most understood first. Awareness: This is basically putting your brand out there. If no one knows who you are, you can’t… Read more →
Employee Engagement Key to Healthcare Industry
New research has come out that has examined the significant impact that employee engagement efforts can have on the healthcare industry. It finds that hospitals that can raise their employee engagement also report more satisfied patients, who are more likely to recommend the hospital to others. The Forum, ” Employee Engagement = Better Patient Care and Satisfaction,” notes that the… Read more →
City of Crestwood & Fire Safety Month
October is Fire Prevention Month. The history of National Fire Prevention Month comes from the Great Chicago Fire in October 1871 that killed hundreds and destroyed about 3.3 square miles. Today we use October to not only educate everyone on fire safety, but to prepare people in the event of a fire. Challenge The City of Crestwood not only wanted to… Read more →
Breast Cancer Awareness Ideas
Help save lives! Spread the word and raise awareness in your community about the importance of early detection and education. Use budget friendly tools to help inform women about reducing their risk, honor and celebrate survivors, and remind everyone to support the fight for a cure. Here are some ideas to get your office involved and join in on the… Read more →