Industry Category: Trade Show Giveaway/ Traffic Builder Objective: Classify and facilitate attendance into nightly event and generate traffic to trade show booth. Strategy & Execution: As a trade show booth traffic generator, the attendee had to pick up their laser engraved colored dog tag at the supplier booth sponsoring the event to allow attendance into the evening function. A red colored dog tag… Read more →
Author: Steve Lipic
Boost Employee Sales Goals
Objective A local bank wanted to increase the number of services their clients used by 20 percent. The organization developed a sales incentive program targeted at bank tellers. Management decided to run a pilot program for 3 months to test the effectiveness of the sales incentive program. Strategy To kick-off the 3-month program, management presented the crystal Slanted Star Paperweight to… Read more →
Reward Clients for Being Healthy & Reaching Goals
Industry: Health & Fitness End User: Curves for Women Objective of promotion: Curves wanted to provide incentives to members for reaching specific weight loss goals or for referring friends for future memberships. How was the product used? The corporate office chose the Workout Towel as the incentive giveaway product. Whenever a club member reached a specified goal, she was given a towel and water… Read more →
Welcome Summer with Employee Sales Goals
Description: Sunglasses and Sunglasses Case Industry: Coffee Shop What it was purchased for: Summer is a big opportunity for coffee chains to sell frozen drinks. Part of an employee reward during a promotion for a few new frozen drinks needed to include a giveaway. Fun sunglasses in a bright case were chosen as the perfect gift. How was it distributed: A prize pack… Read more →
Raise Fan Awareness for a New Brand
Objective: Introduce New Team Name & Logo Strategy: A Kansas City professional indoor soccer team had its name changed from Attack to Comets. 5,000 lapel pins with the team’s new emblem were ordered as a giveaway to all the fans on the opening night of the new season. This promotion and the Comets’ victory assured remembrance of the team’s new name and… Read more →
Surprise your Employees for a Job Well Done
Description: Double Walled Vacuum Insulated Desk Tumbler Use: A company recently noticed that their customer service department was receiving a lot of positive feedback. While they knew their employees would take care of the customers, they were impressed with how well they actually were. In return they wanted to reward the department with a small gift to show their appreciation for all the above… Read more →
Show Advertisers your Appreciation
Description: 10 Oz. Aztec Spooner Mug Industry: Coupon Distribution What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers. How was it distributed: These spooner mugs were filled with goodies like candies and cocoa and sent out to all advertisers with a thank you note. Result: The thank yous were well received.… Read more →
A Gift Fit for an Officer
Product Use: Employee Recognition Industry: Law/Public Safety Promotion: A law enforcement training academy selected the Retractable Ballpoint Pen as a recognition gift for graduating officers, dignitaries and high ranking officials. The item was an ideal choice for this group due to its rugged design, steel grip and long lasting quality. The officers continue to request the item with pride. Case study provided by… Read more →
St. Louis Area Foodbank Donor Recognition Wall
Challenge The St. Louis Area Foodbank had launched a capital campaign to purchase a new building to increase food distribution and help more families in need. Once in this new building, they wanted a donor wall to recognize each individual, company and organization who donated to the cause. Solution Lipic’s worked to create a custom piece geared directly toward the… Read more →
Convenient and Useful Nurse’s Conference Gift
Product Use: Trade Shows Industry: Healthcare Promotion: The Prospect Vertical Portfolio was a huge hit at a national educational conference for 1,000 nurses. The attendees appreciated the ease of function, organized storage and messenger bag style for carrying literature and personal belongings while at the conference. The portfolio also sports a side mesh water bottle pocket for added convenience. Speakers mentioned how they… Read more →