In a tough economy and massive shift in demographics, non-profits need to adjust their traditional approaches. In a recent study by Achieve and Johnson Grossnickle and Associates, they surveyed 2,200 people between the ages of 20 and 40 across the U.S. asking about their giving habits and engagement preferences. Asking the key questions on how they want to be asked, involved, and communication preferences. Take a look at the results, you might be shocked to see that while mobile/text and social media are up and coming, face-to-face is still key.

How they want to be Asked:

• 91% are at least somewhat likely to respond to a face-to-face request for money from a non-profit organization
• 27% are highly likely to respond to such a request
• 8% are highly likely to respond to an email request

How they want to be Involved:

• 86% want updates on programs and services within the organization
• 54% want information about the organization and its financial condition
• 68% want information about upcoming volunteer opportunities
• 75% are at least somewhat interested in working closely with the board or leaders

Communication Preferences:

• 93% prefer receiving emails regarding information from the organization
• 24% said they would prefer Facebook to receive information
• 26% still rely on print lag

Article synopsis based on “Engaging the Next Generation of Donors”, by Rick Happy, Senior Vice President and Managing Director, CCS of Giving Institute