Objective: Promote Patriotism during the Winter Olympics

Strategy: A fast food restaurant wanted get their customers in the patriotic mood for the 2014 Winter Olympics. They needed something small and something that their customers could wear to show their national pride. They decided that a USA flag lapel pin would be great idea to include in any value meal that was ordered. They also wanted to make sure that people would get plenty of wear out of them so they decided to run the campaign from February 1st until March 1st. While the campaign is still going on, the restaurant has received great feed back and has already decided to purchase more pins to hand out yearly during 4th of July week.

Case study provided by EMT, a partner of Lipic’s.

USA Flag Lapel Pin