Objective: A corporation wanted a gift to give out to their shareholders and investors at their annual meeting.
Solution: Exclusive “World Cup” Glass Mug
Every year the annual meeting was held in December, just prior to the holidays. Tote bags filled with meeting materials would be distributed to shareholders and investors, but the company wanted to include a gift as well. Since the company was going to be announcing the addition of several overseas offices, the promotional consultant suggested the Exclusive “World Cup”. It re-enforced the fact that the company was going global and proved to be an attractive and functional desktop item.
Case study provided by Glass America, a partner of Lipic’s.