Problem
St. Louis Children’s Hospital wanted to utilize the silicone bracelet craze to increase the recognition of the Hospital.
Solution
Lipic’s recommended a unique design of alternating blue and white silicone that made the bracelet identifiable with the Hospital.
Results
The bracelets were used with great success, and even requested two additional versions, including a smaller, more colorful version for children. The Hospital received its greatest recognition when Nikko Smith wore the bracelet on American Idol.
