Industry: Healthcare

Objective of promotion:  A University Hospital Health System opened a newly dedicated joint replacement center. With the new center, a number of patient amenities were introduced. The spa package was a major part of the overall “amenity” package extended to the new patients.

How was the product used? Packages were individually given to patients.

What was the result? The program was launched in the spring of 2006 with “phenomenal” results. From a public relations standpoint…. the awareness/customer service campaign was a total success.

Case study provided by Towel Specialties, a partner of Lipic’s.

Spa kit includes a shawl collar robe, velour slippers, a spa bath set, and a ribbon with a custom gift card.