Challenge: A software company was looking to increase volume on their newly designed website that introduced the company’s newest products. After an extensive overhaul, the company needed a way to reclaim the customers that had previously dismissed their site as unusable, as well as drive new clientele to the site.

Solution: The company decided that the product should be sleek and practical, like the new website. Ultimately, the team decided to use a new product that represented the new website, the Credit Card Hand Sanitizer Spray. The pocket-sized item is translucent with a four-color process laminated decal. The hand sanitizer spray has a citrus scent and contains 62% alcohol with an aloe moisturizer that kills up to 99.9% of all household germs. The label design consisted of the company logo in brilliant color with the web address in large print, along with the tagline “Fresh New Website.” It was decided to give the new item away at industry trade shows attended by the software company.

Result: The promotion worked wonderfully as it generated more online traffic to the new and improved website. In turn, software sales on the site improved much more than they ever anticipated; this included the new products that were just recently introduced. For a six-month period, the credit card spray was given to visitors of their booth during trade shows. The item was incredibly popular and it was extremely rare for them to have any spray left over after the shows. The effect of the promotion was realized almost immediately, as web traffic increased and potential customers spent more time on the site because of the new user-friendly interface.  As a result, software sales on the website increased and when clients would call in to make a possible purchase they were already aware of the new products being offered. The credit card spray prompted buyers to visit the site and once there they noticed the improvement, consequently the sales and traffic increased.

Case study provided by Admints & Zagabor, a partner of Lipic’s.

Credit Card Hand Sanitizer Spray