Industry: Construction

Objective of promotion: The company wanted to provide a gift item for employees that also helped build awareness for their upcoming annual trip to the beach.

How was the product used? Each employee received a Sea Sack in royal blue with the company logo imprinted on the outside of the sack. Employees were encouraged to use the sack to carry their accessories to the beach during the annual trip.

What was the result? Not only did everyone bring them to the beach, but many employees continued to use them after the event ended. The event planner even mentioned that she uses her Sea Sack as a gym bag because it holds so many items and the bottom holes provide good ventilation.

Case study provided by Towel Specialties, a partner of Lipic’s.

Sea Sack