Challenge

The Washington University Physicians wanted to increase the visibility of their doctors and present a uniform image to their patients.

Solution

Lipic’s created two custom brochures specifically for use by both the Physicians and the School of Medicine – one with lab coats and scrubs and the other with apparel such as polos, shirts and jackets.

Results

The School of Medicine has developed a consistent image to put in front of their patients, and Lipic’s has been granted sole distributorship of lab coats. The apparel brochure has been so successful, it now branches out to all schools within the University.

Washington University in St. Louis Apparel Catalogs