Description: Set of 4 Measuring Cups

Industry: Casino

Use:  A Casino wanted to spice up a “normal giveaway” with some kind of theme.  They had come to the realization that they were spending hundreds of thousands of dollars on giveaways with no theme and were wondering if they had any impact at all on driving people to the casino. They started with “Now You’re Cooking with ‘XYZ’ Casino” and decided to give away an item that would go along with the theme and have lasting power among the demographic of the casino—predominantly seniors. So they opted for the  Set of 4 Measuring Cups because everyone needs this type of product in their cabinets for cooking.

How was it distributed:  The main entrance of the casino was decked out in a kitchen atmosphere complete with cabinets, a fake stove and refrigerator.  They had casino workers using the measuring cups to make a cake, and repeated this scene every 20 minutes for two hours, each time giving the recipients the measuring cups along with a piece of cake.

Result:  People that usually go into a casino are usually not smiling (it’s been proven in their market analysis) so this little skit and giveaway gave their customers a chuckle and left them with something very useful.

Case study provided by Hit Promotional Products, a partner of Lipic’s.

Measuring Cups