Description: Auto Safety Kit
Industry: Banking
Use: A gift that was gender-neutral, useful, could be branded and had a high-perceived value.
How was it distributed: A bank needed new ideas for an incentive gift to give to new depositors who opened a new account at the bank for over $1,000.00. They were looking for an item that would be useful and a gift that would have a high perceived value. The gift had to be one that would work for both men and women. The bank projected that over a 2 month period they would set a goal of 200 new accounts.
Result: The bank was able to achieve their goal of 200 new depositors in less than the 2 month time period they had targeted.
Case study provided by Hit Promotional Products, a partner of Lipic’s.