Description: Two-Tone Malibu Sunglasses

Industry: Sports

Use: A major sports team was having difficulty keeping attendance up at weeknight games. To increase foot traffic, they decided to do special giveaways one night each week, and featured the Two-Tone Malibu sunglasses on one of these nights. The giveaway was promoted through the team’s website and the local sports station.

How it was distributed: The sunglasses were handed out to the first 5,000 fans through the gates.

Results:  The giveaway was a huge success.  Fans arrived hours early to get their sunglasses, which matched the team colors perfectly. Since the event was held outdoors, everyone wore their glasses throughout the game. Attendance increased throughout the giveaway period, and the team has continued the program.

Case study provided by Hit Promotional Products, a partner of Lipic’s.

Two-Tone Sunglasses