Being a season ticket holder is a big commitment. And franchises know how important it is to show those season ticket holders know much they are appreciated through out the entire season. Here are some great ways to keep your season ticket holders engaged all season long, not just the beginning and end.

Ideas to Engage your Season Ticket Holders

1. Special Delivery – When fans become a season ticket holder or renew their tickets, send them a new team shirt, along with their tickets to their house. Some teams even enlist the players to deliver directly. Make the customer feel appreciated for their commitment to the team.

2. Ballpark Feast – For each season ticket holder, pick a game where they get special treatment. Allow them to enjoy all the food the parks buffet has to offer. This is a special thanks that can go a long way. It’s nice to be able to go to the ballpark and eat as much as you would like at no additional cost.

3. Appreciation Day – Near the end of the season, dedicate one game to your season ticket holders. On this day have special raffles just for them, food specials, a nice giveaway, and a thank you from the whole team. Again it’s important they feel appreciated so they will come back next year to support the team.

4. Online Specials – The perks of being a season ticket holder are often what keep fans coming back year after year. Have specials each month that go out via email for them to receive, whether it be for upcoming games or upcoming events, make sure they get first opportunity to go.

5. Keep it Personal – Make sure that each gift, e-mail, letter, etc. that goes out to a season ticket holder is personalized and not generic. It’s important they know they are an individual, not just another number.

Keep in mind it’s always important to make your clients feel appreciated, which will keep them coming back for years!

Ideas on Engagement provided by Lipic’s.