While temperatures still might be a little chilly, Spring is finally here. It is time to dust off your clubs and get ready for some golf. Spring is the perfect time to go out and enjoy 18 holes, whether with your buddies or even with your employees.

Objective of promotion: A predominately male manufacturing company wanted to thank their employees for all their hard work during the dreadful winter months. They wanted to get each employee a golf towel they could use for their upcoming golf tournament.

How was the product used? Each employee received a Links Towel with the company logo screen printed across the front . Employees were encouraged to use the new towel for the upcoming tournament. They wanted each employee to display their towel on their bag with pride.

What was the result? Not only did everyone bring them to the tournament, but many employees continued to use them after the event ended. The microfiber waffle weave material was perfect for cleaning off their clubs and balls. Also they really liked the hook the towel had rather then the grommet, it made it easily accessible for them. All around they thought the company made a great pick.

Case study provided by Towel Specialties, a partner of Lipic’s.

Links Golf Towel