With the New Year getting close, it means its time for Tradeshows. Tradeshow season is right around the corner and its time to start thinking about what you can do to drive traffic to your booth. Think out of the box and something that can be useful so that attendees constantly have you on their mind. With all the new advances in technology it would be smart to use something tech savvy to drive traffic.

Name: Wired E-Padfolio

Product Use: Trade Shows

Industry: Healthcare

Promotion: A medical company wanted a tech-savvy item that would attract clients to its tradeshow booth. The company ran a contest for booth visitors to enter, with a chance to win an iPad and Wired e-Padfolio. The promotion generated a huge response, with a 10% increase in booth traffic over the previous year.

Case study provided by Gemline, a partner of Lipic’s.

Wired E-Padfolio