Description: Stocking Hat
Industry: Sports
What it was purchased for: A minor league baseball team was looking for a giveaway to hand out to attendees for their playoff run. They wanted to stay under $3, but have a fully custom product their fans would enjoy and wear in unison. Since it was fall and the weather was beginning to change, they decided fans would need something to keep them warm. They decided a stocking cap in the team’s colors would not only be useful, but would also display the team spirit throughout the stadium.
How was it distributed: The stocking caps were handed out as fans arrived at the game. Every fan in attendance received the cap for that game.
Result : The caps were very well received and spotted all around the venue during the main event. They were such a hit you can see them being worn all around town, especially during the season.
Case study provided by Cap America, a partner of Lipic’s.