Industry: Office Equipment

Challenge:  A national copier and office equipment retailer and service provider, was looking to do a year-end  kick-off for their upcoming sports-themed national sales contest.  A “Go For The Goal”tagline was selected and each sales associate was given goals to achieve based on their individual territory.

Rationale: They wanted ideas that went well to this competition, specifically seeking a sporty looking item that was useful in an office environment. The unique, athletic look of the ventilated Micro Mesh Desk Folder played the sports theme off perfectly and was certainly different from anything the sales group had ever been given in the past.

Results: Not only was the sales force pleased to receive a useful gift for their everyday work, but customers quickly noticed the bright color and inquired about it for themselves.  Sales associates smartly referenced the contest which helped spur more product and service contract sales.

Case study provided by Dart Business Accessories, a partner of Lipic’s.

Micro Mesh Desk Folder