Client

Susan G. Komen For The Cure, Columbus Affiliate

Objective

The Columbus Ohio affiliate of the Susan G. Komen For The Cure organization needed a fresh new approach in creating recognition awards for event sponsors. The well-known Pink Ribbon that had become synonymous with fundraising initiatives for breast cancer was necessary, but presenting it in a new and interesting way was the challenge.

Execution

By working with the organization’s logo and a budget guideline, the design became one-of-a-kind Lucite® embedment that represented the fundraising run in an entirely new way. A Pink Ribbon printed on acetate was embedded deep within Lucite®, which was custom cut to mimic the shape of the organization’s logo. The final piece was created in three sizes to denote Gold, Silver and Bronze level sponsors.

Conclusion

The result was an award that was both attractive and unique and one that allowed each sponsor to be recognized for its contribution to the event. The Komen Foundation received a piece that set its logo apart from the multitude of Pink Ribbon pieces in the marketplace. By presenting a Lucite® Embedment in the shape of the organization’s logo, the Foundation continually builds brand recognition and a unique presence with everyone that views the piece.

Case study provided by BCH Unique, a partner of Lipic’s.

Susan G. Komen Award