Industry Category: Trade Show Giveaway/ Traffic Builder

Objective: Classify and facilitate attendance into nightly event and generate traffic to trade show booth.

Strategy & Execution:  As a trade show booth traffic generator, the attendee had to pick up their laser engraved colored dog tag at the supplier booth sponsoring the event to allow attendance into the evening function. A red colored dog tag laser engraved V.I.P. was used as an entrance ticket for this special event.

Conclusion: Trade show members wore their special event dog tag and were all admitted into the event. The suppliers booth traffic doubled from the year before allowing for more exposure and advertising for their product.

Case study provided by Faro USA, a partner of Lipic’s.

Colored Dog Tags