Industry: Health & Fitness

End User: Curves for Women

Objective of promotion: Curves wanted to provide incentives to members for reaching specific weight loss goals or for referring friends for future memberships.

How was the product used? The corporate office chose the  Workout Towel as the incentive giveaway product. Whenever a club member reached a specified goal, she was given a towel and water bottle in coordinating colors.

What was the result? Curves saw a measured increase in sales. When they switched from one purple towel to three colored towels (Yellow, Turquoise and Red with a Tone on Tone imprint), the sales increased, too.

Case study provided by Towel Specialties, a partner of Lipic’s.

Colored Workout Towel