Description:  Sunglasses and Sunglasses Case

Industry: Coffee Shop

What it was purchased for: Summer is a big opportunity for coffee chains to sell frozen drinks. Part of an employee reward during a promotion for a few new frozen drinks needed to include a giveaway. Fun sunglasses in a bright case were chosen as the perfect gift.

How was it distributed: A prize pack of fun summer goods was given to every employee at every store that reached their sales goal during the promotion.

Result: The program increased employee participation in selling new drinks resulting in high sales for the targeted items. The order kept increasing as more and more stores reached their goal.

Case study provided by Hit Promotional Products, a partner of Lipic’s.

Sunglasses Case