Objective: Introduce New Team Name & Logo

Strategy: A Kansas City professional indoor soccer team had its name changed from Attack to Comets. 5,000 lapel pins with the team’s new emblem were ordered as a giveaway to all the fans on the opening night of the new season. This promotion and the Comets’ victory assured remembrance of the team’s new name and logo.

Case study provided by EMT, a partner of Lipic’s.

Comets Lapel Pin