What it was purchased for: A newly reopened resort was trying to entice members to come back and try them again after their renovations.

How was it distributed: For the first drink they purchased at the new poolside tiki bar, they received a free Cabana Bottle as a souvenir. Each time they come back for the first year, they can bring their unbreakable cabana bottle with them to the poolside and get a 10% discount on all drink purchases when using this bottle.

Result: The promotion caused a stir in the community and the media gave them coverage for a creative way to market themselves while giving out a great commemorative item.

Case study provided by Hit Promotional Products, a partner of Lipic’s.

Cabana Bottle