Industry: Automotive Products

Objective of promotion: A tire company introduced a monthly Safety Incentive Reward Program to help reduce the number of on-site accidents, as well as company and customer vehicle damage and liability claims. The company has 200 program participants at 10 locations spanning the West Virginia to Tennessee region.

How was the product used? The client chose the Signature Ultraweight Beach Towel, an incredibly luxurious product, to include in the program during one of the summer months.

What was the result? Due to the towel’s popularity, it was chosen again as a monthly incentive item.

Case study provided by Towel Specialties, a partner of Lipic’s.

Full Color 40×70″ Beach Towel