Organization: Health Insurance Organization

Product Featured: Lip Balm & Lip Balm Sleeve

Goal of Promotion: Generating positive reinforcement with sales reps

Description of Case History: An HMO likes to give out quirky items to their sales reps with a “Guess What This Is For?” theme. They chose a Neoprene Lip Balm Sleeve to give at a company meeting. After they revealed the sleeve was intended to hold a lip balm, they then gave out a Guess the Flavor Lip Balm for the reps to try to win prizes for successful guesses. The promotion was great because it created a fun atmosphere at the meeting and rewarded the sales reps at the same time.

Case study provided by Snugz USA, a partner of Lipic’s.

Lip Balm Sleeve