Challenge: In certain locations, Applebee’s has struggled to live up to their tagline as the “neighborhood bar and grill”. Other established franchises have taken business away from them, claiming to be more community friendly. Applebee’s wanted to use a promotional product for these struggling locations to show their customers that they indeed care and are still proud to be a part of the community.

Solution: The company was about to launch a promotion for their new buffalo wing recipe, and wanted the product to tie into this new advertisement. The final decision was an Alcohol Free Hand Sanitizer Spray Pen that contains moisturizing aloe and kills 99.9% of household germs. What goes better with messy wings than something to clean your hands with? The spray was used in their most troubled locations where productivity had dropped dramatically in recent times. The hostess would give the spray to patrons as they left the restaurant; the gift being a clear indication that Applebee’s did indeed care about their customers and an incentive for those customers to come back to that neighborhood location.

Result: The promotion was an incredible success. The locations in question had an upturn in business and in most instances, the promotion helped to reassert the restaurant as the go-to neighborhood hot spot. The spray pen advertisement was only scheduled to run for six months, but due to its continued success, it was extended for a full year, spreading to other distressed locations.

Case study provided by Admints & Zagabor, a partner of Lipic’s.

Custom Hand Sanitizer