Industry Category: Non Profit/ Fund-Raising

Product Associated with Promotion: Custom Key Chain

Objective: Raise Funds for the Team Exchange Program

Strategy & Execution:  The strategy was to raise as many funds as possible to help with the costs of the team’s yearly exchange program. The team used a custom key chain in their promotion that was sold throughout the year at all their home games. To increase sales the team also decided to sell their key chains door to door.

Conclusion: The team raise $2500 towards their exchange program for that year and have already begun on their next Fund Raiser- which will be a custom key hook to work in conjunction with the custom key chain.

Case study provided by Faro USA, a partner of Lipic’s.

Custom Key Chain