While going green isn’t necessarily a new trend, a major supermarket decided to join in on the craze. By coming up with a unique design and unusual laundry bag, they had customers deciding to go with more environmental products in order to get the gift. In the end its a win-win for both sales and the environment.

Product use:  Generate Sales Leads & Responses

Industry:  Retail

Promotion:  This innovative giveaway was designed for a major supermarket chain as a gift with purchase of 3 or more environmentally-safe cleaning products. The promotion helped to generate sales of the green product line, and customers liked the bag’s collapsibility for easy transport and storage.

Case study provided by Gemline Global Solutions, a partner of Lipic’s.

Custom Collapsible Laundry Bag