More than likely, your customers can get the product you’re selling from any number of competitors. To keep them coming back for more, you need to engage them and leave them saying that you’re the best. So, how do you do that?

1. Stand in Their Shoes

Call your office number, check out your website, submit an inquiry form, comment on a social media post or submit a complaint. Evaluate possible areas for improvement and then take action.

2. Sell Benefits

Don’t use your website to boast about yourself. Instead, sell the benefits rather than the features. Tell your customers how their business will be better by using you.

3. Build Community and Communications Channels

Communicate with your customers on a regular basis – via e-mail, Facebook, Twitter, snail mail, phone calls, you name it. Give them weekly value so they keep coming back for more.

4. Listen for Feedback

If you put yourself out there, be prepared for feedback – not only for what they say, but also how you should respond. If you’re responsive and show the customers that you really care and have their best interests in mind, they’ll be more likely to stick around.

5. Surprise Customers with Unexpected Value

Little extras you can do are an unexpected bonus that will not only be remembered, but also appreciated and talked about.

6. Demonstrate Trust and Integrity

The internet is instantaneous and keeps negative comments around forever. Go out of your way to show you’re the best at what you do, even despite minor setbacks, and that you are honest and real.

Satisfying customers should be your #1 goal, but if you make the effort to engage them and keep them happy, you’ve found the real key to marketing success.

Article synopsis taken from “6 High Impact Customer Engagement Ideas” by Luke Hayes