Client: International Construction Materials Supplier

Challenge: Management team wanted greater exposure of their brand among construction companies to drive a new customer service initiative for on-time delivery of product to sites.

Solution: Distribution outlets were given quantities of caps bearing the corporate logo and message to be handed out at all sites utilizing specific products.

Result: Initial quantity of 5000 caps was distributed in less than 2 weeks with a significant increase in calls to service center for specific product and service from individual sites. Sales team requested additional re-orders to accommodate requests for caps.

Case study provided by Cap America, a partner of Lipic’s.

Khaki Cap