Satisfied customers. Adoring clients. Raging fans of your brand. That’s what every business wants, isn’t it?  However, we can’t all be the Apples of the world and realize that this can be more difficult than it sounds.  In fact, if you are like most businesses, you would just like clients who will give you a testimonial and a couple of great referrals to their friends and colleagues. So how do you get to this level of client engagement?

First, ask yourself if your company even likes your clients. Seems pretty silly, doesn’t it? But is it really? Have you walked a mile in your clients’ shoes? If so, what did it feel like? Do you treat your clients with warmth and respect? Is it easy for them to order from you? If they have a question, is it easy for them to find the answer without feeling stupid for asking it? Are your clients treated as family and friends? By taking a minute to reflect on these questions and their answers – good or bad – you can determine if your clients are going to be long-term fans or just customers that buy stuff from you…

Of course, no one will say they intentionally want to treat their clients badly; however, the sad fact is that it can often be out of their hands. A company’s employees’ actions may not always reflect the best intentions of their employers. Their attitude on the job has everything to do with the experience that your clients will have with your company and how they relate that experience to other potential clients. Your employees have to feel comfortable and engaged with your company’s mission and purpose before they can treat your clients with the same respect and warmth they deserve…

So start out taking your company for a test drive to see what your clients’ experiences are really like. You may be surprised at what you find. Work next on improving the engagement of all of your employees, and it’ll be amazing to see how much more engaged your clients end up being.