Client: Automotive Parts Supplier
Challenge: Increase attendance at tradeshow booth and create better database for future communications.
Solution: Provide custom cap to attendees that included a tear-off discount coupon for visiting the booth and completing a short questionnaire.
Result: 42% increase in booth traffic over previous events and 33% increase in orders placed within one week of show.
Case study provided by Cap America, a partner of Lipic’s.