Problem

Washington University in St. Louis Physicians wanted to drive more traffic to their web portal to increase the awareness of the services available via the Internet. They wanted to reach as many people as possible with an item that kept the web address in front of the recipient for a long period of time with a limited budget.

Solution

Lipic’s proposed and designed a custom computer monitor calendar strip.

Results

The website traffic has steadily increased since 2003 when this calendar project was initiated. A secondary result has been the increased brand awareness and increased communication with the recipients. Demand for the calendars has been so high that this turned a one time project into an annual communication success for WUSM.

WU Physicians Monitor Calendars