Problem

White-Rodgers needed a way to keep their brand at the top of the service technician’s mind, as they are often the person to recommend and sell contracts.

Solution

Lipic’s developed a screwdriver to be sent out with each item. This way the technician always has the correct tool to install the product, and they receive a constant reminder of the White-Rodgers brand.

Results

This is another good example of a long-standing program that continues to produce great results for White-Rodgers.

White-Rodgers Screwdrivers