Challenge

With the St. Louis Cardinals on their way to the 2011 NLCS, Cardinal Glennon hoped to use the notoriety of the rally squirrel to fund a new playground for their patients through an apparel campaign.

Solution

After an overwhelming demand outgrew the initial supply, Lipic’s stepped in to provide over 12,000 t-shirts and 1,000 hats to CG within 96 hours. With the Cardinals advancing to the World Series, an additional 14,000 shirts were made in 72 hours and distributed to numerous retail locations.

Results

The Cardinals won the World Series, Cardinal Glennon raised over $400,000 for their playground, and the Rally Squirrel is now the official mascot of the thousands of children being treated every day at Cardinal Glennon.

Cardinal Glennon Rally Squirrel Merchandise