Problem

The Orthopedic Center of St. Louis wanted to increase the Billiken fans’ recognition of the Center’s sponsorship of the team, as well as the fact that Dr. Gross is the team’s physician.

Solution

Lipic’s recommended a Pop-A-Shot contest at several home games. Each fan was allowed a chance to beat that day’s record. Participants were each given different small gifts, such as the dual magnetic frame below. Those that achieved over a certain score were entered into a drawing at the end of the season for an iPod.

Results

Fans were lined up to play at all of the games. The Center was also able to talk to the fans and hand out information as they waited in line.

The Orthopedic Center of St. Louis SLU Magnet